Comisión Fílmica de Cali Región
Cliente: Alcaldía de Santiago Cali
Sector: Industria Audiovisual, Institucional
Servicio: Branding 3D, Web, Diseño Editorial
Durante ocho meses exploramos el territorio y nos sumergimos en sus tradiciones. El resultado: construimos una marca desde adentro y con la participación activa de la gente, inspirada en los saberes y sabores de Vijes —como sus dulces típicos—, que honra sus tradiciones y captura su esencia vibrante a través de un universo visual adaptable; logrando una identidad que dialoga con los símbolos y los colores de su entorno.
Information
Talk to me in Fauna
Nature is Expressive
Our commitment is clear: to contribute actions and ideas that highlight Cali as a creative and biocultural destination. That’s why we joined the conversation—opened by COP16—about Cali as a biodiverse and sustainable powerhouse, not just as a passing trend, but with a lasting and collective proposal.
Purpose:
To contribute to the narrative of Cali as a biodiverse city through the dissemination of content that highlights the importance of species from both the urban and rural areas of the city.
Challenge:
To raise awareness about the importance of fauna within the ecosystem in a close and creative way. How can we sensitize people to the issues threatening fauna in their natural habitat? What would an opossum, a guatín, an Andean bear, an otter, a parrot, or a bichofué say about this?
It was time to let the fauna of Cali speak.
Solution:
At Casa, we activated our creative muscle when it comes to taking a stand on important issues. That’s how "Talk to me in Fauna" was born, a campaign co-created in partnership with Yo Creo en Cali to give a voice to the species inhabiting the abundant nature around us, through creative writing, art, and technology.
Impact:
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We proved that nature is expressive in Cali and its surroundings.
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We amplified the message with an organic reach of over 20,000 people.
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We created a campaign with the seal of local collectivity thanks to the participation of Yo Creo en Cali.
