Ternario®

Our commitment is clear: to contribute actions and ideas that highlight Cali as a creative and biocultural destination. That’s why we joined the conversation—opened by COP16—about Cali as a biodiverse and sustainable powerhouse, not just as a passing trend, but with a lasting and collective proposal.

Purpose:
To contribute to the narrative of Cali as a biodiverse city through the dissemination of content that highlights the importance of species from both the urban and rural areas of the city.

Challenge:
To raise awareness about the importance of fauna within the ecosystem in a close and creative way. How can we sensitize people to the issues threatening fauna in their natural habitat? What would an opossum, a guatín, an Andean bear, an otter, a parrot, or a bichofué say about this?

It was time to let the fauna of Cali speak.

Solution:
At Casa, we activated our creative muscle when it comes to taking a stand on important issues. That’s how "Talk to me in Fauna" was born, a campaign co-created in partnership with Yo Creo en Cali to give a voice to the species inhabiting the abundant nature around us, through creative writing, art, and technology.

Impact:

• We proved that nature is expressive in Cali and its surroundings.

• We amplified the message with an organic reach of over 20,000 people.

• We created a campaign with the seal of local collectivity thanks to the participation of Yo Creo en Cali.