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Cali es Cultura Popular

Department of Culture | Mayor's Office of Cali

Category

Institucional

Service

Creación de marca

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Information

Monte Olimpa. Save the Night
Entre Diosas e Hitos musicales

Where the Night Becomes a Safer and More Inclusive Space

A proposal from the Casa Biche Musical project ecosystem, with the support of Jägermeister, that encourages the exchange and diversity of knowledge within the community of music lovers, collectors, DJs, and everyone who is part of the nightlife scene.

The visual identity of Monte Olimpa was inspired by a Cali muse: Doña Olimpa Solano, a pioneer in the movement of women collectors (vinyl enthusiasts) in Cali, Colombia. Her legacy beats within this project and led us to declare: We are not myths, we are milestones.

We created a visual identity with the flavor of Casa and the essence of the project:

  • Vibrant colors that represent the diversity and energy of the night.

  • Dynamic illustrations that bring graphic adaptability and reinforce the collective nature of the project.

  • An identifier that represents the idea of soaring higher and looking out for one another.

Monte Olimpa is not just a place, it’s an open club for all, a garden of sounds where the magic of vinyl is felt, where musical versatility is celebrated, and where collectivity becomes a permanent mantra.

“Part of taking care of ourselves means taking care of each other.” Monte Olimpa. For more diverse, safe, and supportive nights. Cheers!

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