
Gusano Films
The layers of reality
Gusano Films
Category
Audiovisual
Services
Visual Identity
Gusano films
The Layers of Reality
Gusano Films is a production company based in Spain and Colombia, dedicated to developing and producing non-fiction films, exploring the fascinating intersections between documentary and technology.
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Purpose: To represent reality as it is: complex and visceral. It seeks to highlight the social, cultural, and political layers that shape our experiences, revealing what often remains hidden.
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Challenge: To create an identity that visually and conceptually captures the documentary essence of the brand: a critical and sensitive gaze on the real, capable of uncovering truths without distorting them.
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Solution: Starting from the concept of the layers of reality, we built an identity that moves between the visible and the hidden: a graphic system based on overlays, textures, and dynamic shapes that evoke the sensation of something about to be revealed. A versatile and organic visual identity that complements Gusano’s aesthetic tone in documentary filmmaking.
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Impact: Gusano Films positions itself as a production company that documents reality with depth. Its visual and conceptual language distinguishes it as a producer that explores fissures, edges, and contexts often left outside the frame.