Monte Olimpia is a club where women, feminized, trans, and non-binary people acquire tools to create much safer nightlife, as well as technical and music production training.

• Purpose: To foster safe, diverse, and inclusive spaces within Cali's nightlife scene, especially among music lovers, collectors, DJs, and vinyl enthusiasts. A living tribute to the diverse legacy of music and a commitment to a culture of care.

• Challenge: How to transform a nightlife into a safe, collective experience with its own identity? The challenge was to build a brand that not only connected with the aesthetics and energy of the party, but also represented a movement of respect, diversity, and conscious enjoyment.

• Solution: Inspired by the figure of Doña Olimpa Solano, a pioneer of vinyl record stores in Cali, we created an identity that translates the symbolic power of the night as a space for encounter and transformation.

We designed a vibrant and adaptable visual universe with colors that celebrate diversity.

Dynamic illustrations that reinforce its collective character.

A graphic identifier that symbolizes flight, mutual care, and freedom.

• Impact: Monte Olimpa has consolidated its presence in Cali's cultural scene as a space where music is an excuse to come together, nurture one another, and celebrate diversity. With the support of Casa Biche Musical and Jägermeister, this brand continues to grow as a symbol of conscious celebration, collective memory, and community vibes. An open club, a garden of sounds, and a manifesto where community is the constant watchword.